Gaining a Social Media Following for Your Business

Adele Barone • July 8, 2025

Attract and Keep Your Followers!

Social media marketing is essential for all businesses in today’s market. Here are some excellent tips to establish and grow your presence online, include your established customers in your activities, and draw new customers to your company.

Give offers that are exclusive to your followers on social media. Add in deals that no one else is offering to get people to want to like your page.
Start an exclusive contest on your social media page.
Offer an exclusive promotional service or item to your audience.

Another necessity is to consistently make announcements about your business directly on your social sites. Ensure that at least a few of these announcements are exclusive to social followers.

Before developing a specific social media marketing strategy, figure out which social networking site or sites that you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.

Try to test and experiment with new and different social media marketing techniques and opportunities. There are thousands of different ideas to increase your social media presence and boost your marketing online. If you get stuck in one simple strategy, you may be missing out on a new technique that could significantly help your business. Like with most things in business, it is important to always be open to change and constantly review and adapt your strategy to your consumer base.

In your social media marketing campaigns, give prizes to your milestone likers or followers. Give away gift certificates or interesting things related to your product to your hundredth, thousandth and millionth followers. Not only will this encourage people to subscribe to your content, but the winner will also rave for a lifetime about how great your particular widget is.

To have the best mode of contact on social networking websites, you must be able to talk to your customers on a person-to-person basis. Let them know their input matters to you. When consumers recognize that they are conversing with someone who cares about them, they are more apt to trust the company.

Try to use several websites when engaging in social media marketing. You want to use multiple sites to increase your readership and help expand your business across the Internet market. Also, you may find different tools and apps, different followers, etc., by using different channels.

When you set up your social media accounts, use profile pictures and backgrounds that are suitable to your business. This may take a few extra minutes; however, it will give your customers a sense of who you are. Remember that it is the attention to detail that sets apart the most successful in life. Your customers trust your brand, but they also want to connect with the person or people behind the brand. Social media is all about bringing on the human factor.

When deciding how to implement your social media marketing strategies, it is important to take into consideration the nature of your products and services. For example, if purchasing your products is something that most of your customers would prefer to keep private, then do not put Facebook-like buttons right next to the buy buttons! Eventually, someone will click it accidentally and then get angry at your business.

Keep your social posts regular and consistent. People will look for new content from you when they check in on their feeds. If they don't see it regularly, they're likely to forget about you quickly. There are many businesses out there who do post regularly, and those businesses are getting the attention of consumers. Make your business one of them.

Be interactive on your accounts. If all you ever do is post, post, and post some more, then people will get tired of you quickly. If you ask interesting questions, engage consumers in conversation, and respond to their posts, then your posts will become more appealing every time.

By using social media to market your site and business, you will slowly but surely see more customers. If your business and marketing is solid, customers will come back to you and recommend your business to their friends.

What are your thoughts? Please comment on what works for you!

< Older Post

Newer Post >

man holding magnifying glass over graphs

The Importance of HR Audits for Small Businesses

By Adele Barone • July 11, 2025

Even the smallest businesses can face significant risks if their human resources practices aren't up to par. An HR audit is a critical tool to ensure compliance, protect your business, and foster a positive workplace, no matter your company’s size. Here's why HR audits matter and how even businesses without a dedicated HR employee can benefit from professional support. Why HR Audits Matter for Small Businesses Small businesses often operate with lean teams, and HR responsibilities may fall to owners or managers who juggle multiple roles. However, neglecting HR compliance can lead to costly legal issues, employee disputes, or inefficiencies. An HR audit helps you: Ensure Compliance with Laws and Regulations: Employment laws, such as those governing wages, overtime, and workplace safety, apply to businesses of all sizes. An audit identifies gaps in compliance, reducing the risk of fines or lawsuits. Protect Against Legal Risks: From misclassified employees to incomplete documentation, small businesses are vulnerable to legal challenges. An audit helps uncover and address these issues before they escalate. Improve Employee Relations: Clear policies and fair practices boost morale and retention. Audits ensure your policies align with best practices, fostering a positive work environment. Streamline Processes: An audit can reveal inefficiencies in hiring, onboarding, or payroll, saving time and resources in the long run. The Challenge for Small Businesses Without a dedicated HR employee, small business owners may lack the time or expertise to navigate complex HR requirements. This is where an HR audit becomes invaluable. It provides a structured way to assess your practices and ensure you're on the right track. How Outsourced HR Professionals Can Help Even if your business is too small to justify a full-time HR staff member, you don’t have to go it alone. Hiring a consultant or outsourced HR professional, like Bar-1 Resources, can make the audit process seamless and effective. Here’s how they help: Expertise in Compliance: HR consultants stay up to date on federal, state, and local regulations, ensuring your business meets all legal requirements. Tailored Solutions: They customize the audit to your business’s unique needs, whether you have one employee or dozens. Cost-Effective Support: Outsourcing HR services is often more affordable than hiring a full-time employee, providing access to professional expertise without breaking the bank. Peace of Mind: A thorough audit conducted by a professional minimizes risks and gives you confidence that your HR practices are sound. What an HR Audit Covers An HR audit typically evaluates key areas, including: Hiring and Onboarding: Are your job descriptions compliant? Do you have proper documentation for new hires? Employee Records: Are personnel files complete and secure? Are I-9 forms and other required documents up to date? Payroll and Benefits: Are employees classified correctly (e.g., exempt vs. non-exempt)? Are payroll practices compliant with wage laws? Policies and Procedures: Do you have an employee handbook? Are policies like anti-discrimination and harassment clearly defined and communicated? Termination Processes: Are terminations handled legally and consistently to avoid wrongful termination claims? Taking the First Step For small businesses, an HR audit is not just a precaution—it’s a strategic move to protect your business and set it up for growth. Partnering with a trusted HR consultant like Bar-1 Resources allows you to conduct a thorough audit without diverting focus from your core operations. Don’t wait for an issue to arise. Contact an HR professional today to schedule an audit and safeguard your business’s future.